VIDA launches to connect fashion designers directly with consumers
Though the tech world has been preoccupied with wearables as of late, the original wearables – AKA clothing – are obviously not going anywher
The company also recently completed a $1.3 million seed funding round, and is backed by the likes of Google Ventures, Universal Music Group and The Valley Fund among others.
VIDA gets the designs for its clothing and accessories from partners artists of all disciplines across the world, and wants to help them make a living wage through their work.
After choosing its designers, the company allows its customers to influence product rollout by crowdsourcing votes and opinions on future designs. It’s able to do that thanks to work on making its manufacturing process more efficient.
Normally, clothing items are mass-produced through extensive procedures based on a few designs. This leaves little choice for the consumer and can result in supply that could easily overshoot or underestimate demand. It also makes it harder for artists to make money because there are so many middle-men involved.
VIDA instead uses a direct-to-fabric printing process to give artists quick control over manufacturing, as well as letting production scale easily to demand. In fact, it only produces items after they’ve been sold.